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CCP Book Spotlight

All Book Recommendations

Spin Selling by Neil Rackham

SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation’s massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. You will learn why traditional sales methods which were developed for small consumer sales, just won’t work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies – and backed by hard research data – SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

Think and Grow Rich by Napoleon Hill

Think and Grow Rich is a 1937 personal development and self-help book by Napoleon Hill. The book was inspired by a suggestion from Scottish-American business magnate and philanthropist Andrew Carnegie. While its title implies that the book deals with how to attain monetary wealth, the author explains that the philosophy taught in the book can be used to help people succeed in all lines of work and to do or be almost anything they want. The book was first published during the Great Depression. At the time of Hill’s death in 1970, Think and Grow Rich had sold more than 20 million copies and by 2011 over 70 million copies had been sold worldwide. It remains the biggest seller of Napoleon Hill’s books. Business Week magazine’s Best-Seller List ranked it the sixth best-selling paperback business book 70 years after it was published. Think and Grow Rich is listed in John C. Maxwell’s A Lifetime “Must Read” Books List.

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy by Rob Willingham

Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before.  Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Baseline Selling: How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball by Dave Kurlan

Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population-less than 75 percent of all salespeople, to be exact. Why? Because of the complexity, learning curve and difficulty in applying the concepts in these systems. In response to the urgent need for a flexible, innovative process that will enable people to grasp the essential skills necessary to close a sale in any situation, Baseline Selling reemphasizes the fundamentals of selling in a fresh, memorable way that modern sales professionals can relate to and utilize, and above all, one that complements and enriches advanced sales methodologies. Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to get appointments more easily. They will excel at creating opportunities with prospects who are “not interested”. They’ll sell at higher margins by using the “Rule of Ratios”. Their closing percentages will improve dramatically as they implement the simple Inoffensive Close”.

Pitch Anything by Oren Klaff

According to Klaff, creating and presenting a great pitch isn’t an art–it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

One truly great pitch can improve your career, make you a lot of money–and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Start With Why by Simon Sinek

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Secrets of Closing the Sale by Zig Ziglar

Whether presenting a product or principle, service or idea, we all engage in sales. Zig Ziglar presents winning techniques for getting a positive response and establishing dynamic relationships. Readers discover how to:

  • project warmth, enthusiasm, and integrity
  • effectively use 100 creative closes
  • increase productivity and professionalism
  • overcome the five basic reasons people will not buy
  • deal respectfully with challenging prospects

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success by Jordan Belfort

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.

The Art of Closing the Sale by Brian Tracy

As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale readers will learn to

  • build value by focusing on benefits and solutions
  • lower perceived risk by emphasizing guarantees and assurances
  • answer any objection
  • bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered

 

The Greatest Salesman in the World 1 & 2 by Og Mandino

The Greatest Salesman in the World is a tiny book, and it is a treasure. First published in 1968, Og Mandino’s classic remains an invaluable guide to a philosophy of salesmanship. Mandino’s clear, simple writing style supports his purpose: to make the principles of sales known to a wide audience. A parable set in the time just prior to Christianity, The Greatest Salesman in the World weaves mythology with spirituality into a much needed message of inspiration in this culture of self-promotion. Mandino believes that to be a good salesperson, you must believe in yourself and the work you are doing. It is a simple but profound spiritual philosophy about how to succeed in the world’s marketplace, easily understood and easy to take to heart.

What you are today is not important…for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.

Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Dr. Spencer Johnson

It would be all so easy if you had a map to the Maze.
If the same old routines worked.
If they’d just stop moving “The Cheese.”
But things keep changing…

Most people are fearful of change, both personal and professional, because they don’t have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller The One Minute Manager, uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude.

Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese?can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J Dubner

Which is more dangerous, a gun or a swimming pool?

What do schoolteachers and sumo wrestlers have in common?

How much do parents really matter?

These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. 

Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more.

Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.

The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness by Jeff Olson

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else. It’s not just another self-help motivation tool of methods you must learn in order to travel the path to success. It shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.

This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy

Double and triple your sales-in any market.

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Perfect Selling by Linda Richardson

Meet your sales objective and close more business in 20 minutes a day

  • CONNECT with your customer immediately
  • EXPLORE customer needs thoroughly and quickly
  • LEVERAGE your solutions persuasively
  • RESOLVE your customer’s questions and objections confidently
  • ACT when the time is right

How to Master the Art of Selling by Tom Hopkins

After he learned the world’s best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years.Now, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:

  • How to create the perfect selling climate
  • Specific questions and tie-downs
  • Referral and non referral prospecting
  • How to “sell” the most important people you know
  • Effective phone techniques
  • How to finesse the first meeting
  • How to handle objections and what to do when you hear the word “no”
  • How to test different closes and master sixteen powerful closes
  • How to plan for greatest selling impact
  • And he shows you how his great selling techniques can be yours!

The Sales Bible, New Edition: The Ultimate Sales Resource by Jeffrey Gitomer

Jeffrey Gitomer’s column, “Sales Moves,” and blog,”SalesBlog.com” are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton,Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others.

The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights:

  • The 10.5 Commandments of Selling
  • Generate leads and close sales in any market environment
  • Find 25 proven ways to set hard-to-get appointments
  • Use top-down selling to fill your sales pipeline with prospects who are ready to buy now
  • Ask the right questions to make more sales in half the time
  • How to use the top social media platforms to create inbound leads and prove value

The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal — and it can help you. So what are you waiting for?

Rules of the Game by Neil Strauss

Neil Strauss, New York Times bestselling author of The Game, now brings readers a portable, omnibus paperback edition of his box set Rules of the Game—a unique how-to guide for pickup artists (The StyleLife Challenge) and a volume of Game stories (The Style Diaries)—with new bonus material. The Stylelife Challenge is the manual Strauss, author of Emergency, thought he’d never write: the ultimate guide to landing the woman of your dreams, while The Style Diaries takes readers further into the seduction underworld than ever before, and delves where The Game never dared to tread: into the even more complicated rules of relationships.

Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations.

In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presentation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience.

Complete Idiot’s Guide to Cold Calling by Keith Rosen

Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results.

If you are prospecting the same way you have been for the last several years (including the, “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling.

Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don’ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.

Attitude 101: What Every Leader Needs to Know by John C. Maxwell

Attitude can make or break you and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101. Anyone who has tried to lead people with bad attitudes knows the frustration it can bring.

With this concise and reader-friendly guidebook, you can master attitude issues. Learn to:

  • Recognize how individuals’ attitudes impact their performance
  • Pinpoint problem feelings, behaviors, and thinking in yourself and others
  • Identify six common attitude problems that undermine teamwork
  • Discover the secret to changing a bad attitude
  • Create new definititons of failure and success that will improve performance
  • Adopt the attitude that helps a leader keep going to the next level

Attitude is contagious! You want to make sure your team is catching the right one!

Don't Sweat the Small Stuff and It's All Small Stuff: Simple Ways to Keep the Little Things from Taking Over Your Life by Richard Carlson

This groundbreaking inspirational guide–a classic in the self-help genre–shows you how to put challenges in perspective, reduce stress and anxiety through small daily changes, and find the path to achieving your goals. Among the insights it reveals are how to:

  • Think of your problems as potential “teachers”
  • Do one thing at a time
  • Share glory with others
  • Learn to trust your intuitions

Dog Eat Dog & Vice Versa: 9 Secrets To Put The Bite Into Your Marketing Perfect by Jerry Rossi

The big dogs of industry spend billions of dollars on advertising and marketing, with most of it funneled through ad agencies. Ad agencies have 9 Secrets that generate big results for their clients, 9 vital things they don’t want to share with you that aren’t taught in any marketing classes. Now these secrets can be yours. The 9 Secrets are revealed in this book. You’ll get an insider’s view of what works and what doesn’t when it comes to marketing in today’s marketplace. Instead of relying on the ancient wisdom still being taught as modern marketing techniques, old sales tactics, and flimflam methods from the early 1900’s, this book offers you ways to STOP IT and move into the 21st Century. Use the 9 Secrets to grow your market and increase your business’ bottom line no matter what size organization you run. Order Dog Eat Dog & Vice Versa: 9 Secrets To Put The Bite Into Your Marketing now.

Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas Freese

For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It’s commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer’s needs.

But consumer behavior and sales techniques change as rapidly as technology―and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness―identifying the strategies and techniques that will increase your probability of success.

How to Win Friends and Influence People by Dale Carnegie

You can go after the job you want—and get it!
You can take the job you have—and improve it!
You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you
-Twelve ways to win people to your way of thinking
-Nine ways to change people without arousing resentment

The Art of War by Sun Tzu

The Art of War is an ancient Chinese military treatise dating from the 5th century BC. Attributed to the ancient Chinese military strategist Sun Tzu the text is composed of 13 chapters, each of which is devoted to one aspect of the art of war. It is commonly thought of as a definitive work on military strategy and tactics. It was placed at the head of China’s Seven Military Classics upon the collection’s creation in 1080 by Emperor Shenzong of Song, and has long been the most influential strategy text in East Asia. It has had an influence on Eastern and Western military thinking, business tactics, legal strategy and beyond.

Covert Persuasion: Psychological Tactics and Tricks to Win the Game by Kevin Hogan & James Speakman

By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers. Covert Persuasion syn-thesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most effective methods for consistently and effectively persuading anyone of virtually anything.

If you work in sales, Covert Persuasion will arm you with new skills and techniques you can put to use every day to dramatically increase your commissions. And if you don’t work in sales, you can still use these tactics to convince colleagues, subordinates, and supervisors to help you meet your goals and get things done on a daily basis. Even outside of the office, persuasion is a vital skill everyone should have.

The Definitive Book of Body Language: The Hidden Meaning Behind People's Gestures and Expressions by Barbara Pease & Allan Pease

It is a scientific fact that people’s gestures give away their true intentions. Yet most of us don’t know how to read body language–and don’t realize how our own physical movements speak to others. Now the world’s foremost experts on the subject share their techniques for reading body language signals to achieve success in every area of life.

Drawing upon more than thirty years in the field, as well as cutting-edge research from evolutionary biology, psychology, and medical technologies that demonstrate what happens in the brain, the authors examine each component of body language and give you the basic vocabulary to read attitudes and emotions through behavior.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey

This twenty-fifth anniversary edition of Stephen Covey’s cherished classic commemorates the timeless wisdom of the 7 Habits.

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators and parents— in short, millions of people of all ages and occupations.

Goals!: How to Get Everything You Want -- Faster Than You Ever Thought Possible by Brian Tracy

Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.

Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.

Twelve Pillars by Jim Rohn & Chris Widener

Who would have guessed that when Michael Jones’ car broke down on the side of the road it would be the beginning of a life-changing relationship?

Walking to the nearest house, Michael stumbles across a plantation-style mansion on an estate named “Twelve Pillars.” Charlie, the estate’s caretaker, helps Michael get back on the road again and also strikes up a relationship with him. Along the way, Charlie teaches Michael the secrets of success—the Twelve Pillars of Success—that have made the owner of the house, Mr. Davis, a wealthy and successful man. This novel by Jim Rohn and Chris Widener will inspire you to take your life to the next level and beyond. It will challenge and encourage you to become the best that you can be!

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki

Rich Dad Poor Dad is Robert’s story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy

There’s an old saying that if the first thing you do each morning is eat a live frog, you’ll have the satisfaction of knowing you’re done with the worst thing you’ll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life. Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively.

Unlocking Potential: 7 Coaching Skills That Transform Individuals, Teams, and Organizations by Michael K. Simpson

To get the best from your employees, you need to be more than a manager. You need to be a coach. You’re a leader because you possess expertise in your field. You have the training and experience. You understand your business…but can you fully motivate and engage your team?

Michael K. Simpson, a senior consultant to FranklinCovey, has spent more than twenty-five years training executives to become effective coaches, mentoring and guiding leaders and managers to encourage and develop the talent of their people—the most important asset in any organization. In this guide, you will acquire the skills to coach your personnel from the ground up, maximizing their potential on a personal level, as members of the team, and as contributors to the organization as a whole.

Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results.
  • Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, “fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Built to Last: Successful Habits of Visionary Companies by Jim Collins

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: “What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?”

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Flight Plan: The Real Secret of Success by Brian Tracy

Using the metaphor of an airplane trip, Flight Plan helps you chart a course to greater achievement, happiness, and personal fulfillment.

Brian has personally gone from rags to riches using these principles. He has taught them to 4 million people in 46 countries and become one of the top success teachers and gurus on personal performance in the world. People who learn and apply the formula in Flight Plan experience immediate changes and long-lasting improvements in every area of life.

The best news is that success is not a matter of luck, chance or mysterious forces, any more than an airline flight is. A favorable tailwind will make for a faster flight, a strong headwind will mean delays, but a pilot reaches his or her destination by skillfully maneuvering the plane in accordance with the physical laws that govern flight. Success is no different. By learning to skillfully apply the laws and principles outlined in Flight Plan, you will be able to fulfill your complete potential and become everything you are capable of becoming.

Rapid Learning Made Simple (Audio) by Brian Tracy

How to learn and remember faster and easier than ever before.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Mindset: The New Psychology of Success by Carol S. Dweck

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

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